Philips: why clinical AI goes unused — and whether fixing it is worth the investment.
Clinical imaging specialists were underusing Philips AI diagnostic tools — not due to capability gaps, but trust deficits. As the company weighed continued R&D investment, analyzed the behavioral roots of physician distrust through an HFE and HCI lens, then built a joint evaluation framework mapping trust-building interventions to ROI — giving the product team a principled model for deciding which changes were worth shipping.
影像科医生对飞利浦AI诊断工具的使用率偏低,根源不是能力不足,而是信任缺失。在公司评估是否继续投入AI研发之际,从人因工程与人机交互视角出发,系统分析了医生不信任AI的行为成因,并构建了一套将HFE干预措施与ROI指标挂钩的联合评估框架,帮助产品团队判断哪些信任提升优化值得推进落地。
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